Odoo Email Marketing
Campaigns to segments built from live business data.
Affiliate disclosure: we may earn a commission if you subscribe via this link — pricing is identical for you.
What is Odoo Email Marketing?
Email Marketing designs and sends campaigns to lists segmented on any Odoo data — customers who bought a specific product, leads at a given pipeline stage, subscribers in a particular emirate. No export, no list upload, no drift between systems.
Key capabilities
- Drag-and-drop email designer with reusable templates
- Segmentation on any database field, evaluated at send time
- A/B testing on subject lines and content
- Open, click and conversion tracking back to the customer record
Pros and cons
Strengths
- Drag-and-drop email designer with reusable templates
- Segmentation on any database field, evaluated at send time
- A/B testing on subject lines and content
- Open, click and conversion tracking back to the customer record
Trade-offs
- No permanent free tier for this app — it sits inside the paid all-apps plan
- Delivers most of its value when the surrounding Odoo apps are in use too, not standalone
- Odoo releases a new major version each year, and customisations need re-testing at each upgrade
- Self-hosting the Community edition means you carry the hosting, backup and upgrade work yourself
How businesses use it
- A UAE business uses Odoo Email Marketing to campaigns to segments built from live business data
- Odoo Email Marketing suits teams that match: marketers tired of exporting CSVs into a separate email tool
- Companies already running Odoo add Odoo Email Marketing so it shares one database with everything else they use
Getting started with Odoo Email Marketing
- 1Start the free trial of the all-apps plan, which includes Odoo Email Marketing
- 2Set up your company details, users and the basic configuration for Odoo Email Marketing
- 3Import your existing data, then run one real process end to end before rolling it out to the team
- 4Add the neighbouring apps once this one is working, so data flows instead of being re-entered
Pricing & integrations
Odoo Email Marketing pricing: Included in the all-apps plan; also in Community edition. It is also present in the free open-source Community edition, which you can self-host at no licence cost if you have the technical capacity to run it. Odoo's all-apps pricing is per user regardless of how many apps you switch on, so adding more modules does not increase the per-seat cost. Prices change and vary by country — check current figures via the link on this page rather than relying on any figure quoted elsewhere.
Works with
Best for
Marketers tired of exporting CSVs into a separate email tool
Our verdict
Odoo Email Marketing is worth looking at if you match its sweet spot — marketers tired of exporting CSVs into a separate email tool. Its main advantage is that it runs on the same database as the rest of Odoo, so the data it produces is immediately usable everywhere else rather than needing an integration. The honest caveat with Odoo generally is that the subscription is rarely the largest cost: configuration and implementation usually are, and that is worth budgeting for before you commit. The free trial is the sensible way to test it against your own process before deciding.
— The UAE Info Portal editorial team · Facts reviewed July 2026
Frequently asked questions
Is Odoo Email Marketing free?
Odoo Email Marketing is not part of the free tier — it sits inside Odoo's paid all-apps plan. A free trial is available so you can evaluate it before paying.
Can I self-host Odoo Email Marketing?
Yes. This app is included in Odoo's free open-source Community edition, which you can host on your own infrastructure at no licence cost. You take on the hosting, security, backup and upgrade work in exchange.
What does Odoo Email Marketing actually cost to implement in the UAE?
The subscription is usually the smaller number. Most UAE businesses spend more on configuration, data migration and training than on licences in the first year, and complex modules like Manufacturing or Inventory need that investment to work properly. Get a written scope from an implementation partner before budgeting.
Do I need an Odoo partner, or can I set it up myself?
Simpler apps — Invoicing, CRM, Project, Employees — are realistically self-configurable by a capable team. Accounting, Inventory and Manufacturing are where most companies bring in a partner, because a wrong configuration produces confident but wrong output. There are many Odoo partners in Dubai and Abu Dhabi.
What happens when Odoo releases a new version?
Odoo ships a major version roughly once a year. On Odoo Online, upgrades are managed for you. If you have customisations, each one needs re-testing against the new version — which is the main practical argument for customising only where your process genuinely differs.
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Ready to try Odoo Email Marketing?
Included in the all-apps plan; also in Community edition
Try Odoo Email Marketing FreeAffiliate disclosure: we may earn a commission if you subscribe via this link — pricing is identical for you.