Marketing spend in the UAE is expensive and competitive. Before increasing your ad budget, it is usually cheaper to fix what happens to the traffic you already have — the emails that never get sent, the landing pages that do not convert, the leads that arrive and go nowhere.
These tools cover the practical marketing stack for a UAE business, from email through to events.
Zoho Campaigns
Email marketing with automation journeys — priced for real businesses.
Best for: Businesses doing (or starting) email marketing on a budget. Pricing: Free plan available; paid by contacts or emails (free plan available)
Read the full Zoho Campaigns breakdown or try it free.
Zoho Social
Schedule, monitor and report on every social channel from one dashboard.
Best for: Marketing teams and agencies managing multiple social accounts. Pricing: Free edition available; paid plans per brand (free plan available)
Read the full Zoho Social breakdown or try it free.
Zoho Marketing Automation
Multichannel journeys, lead scoring and attribution beyond plain email.
Best for: Teams graduating from newsletters to real nurture funnels. Pricing: Free plan available; paid by contacts (free plan available)
Read the full Zoho Marketing Automation breakdown or try it free.
Zoho PageSense
Heatmaps, session recordings and A/B tests — see why visitors don't convert.
Best for: Anyone spending on ads or SEO who wants more from existing traffic. Pricing: Free trial; paid by monthly visitors
Read the full Zoho PageSense breakdown or try it free.
Zoho LandingPage
Campaign landing pages in an afternoon — no developer needed.
Best for: Marketers launching ad campaigns without dev support. Pricing: Free plan available; paid by visitors (free plan available)
Read the full Zoho LandingPage breakdown or try it free.
Zoho Survey
Professional surveys, NPS and market research with instant analysis.
Best for: Customer feedback, research and event follow-ups. Pricing: Free plan available; paid plans by responses (free plan available)
Read the full Zoho Survey breakdown or try it free.
Zoho SalesIQ
Live chat + visitor tracking that turns website traffic into pipeline.
Best for: Websites getting traffic that isn't converting into enquiries. Pricing: Free plan available; paid plans per operator (free plan available)
Read the full Zoho SalesIQ breakdown or try it free.
Zoho Backstage
Run conferences and events end-to-end — website, tickets, check-in, app.
UAE angle: A practical fit for the UAE's heavy exhibition calendar — DWTC-style expos, free-zone networking events and corporate summits.
Best for: Companies and agencies running conferences, expos or training events. Pricing: Free plan for small events; paid by attendees (free plan available)
Read the full Zoho Backstage breakdown or try it free.
Zoho Sites
A clean business website builder with your CRM already wired in.
Best for: Small businesses that need a professional site without an agency. Pricing: Free trial; affordable annual plans
Read the full Zoho Sites breakdown or try it free.
Zoho Webinar
Polished webinars with registration, polls, Q&A and follow-up built in.
Best for: Demos, training sessions and lead-generation webinars. Pricing: Free plan available; paid by attendee capacity (free plan available)
Read the full Zoho Webinar breakdown or try it free.
Zoho Publish
Manage your Google Business and local listings from one place.
UAE angle: Pairs naturally with UAE Info Portal listings — local businesses managing their Google presence is exactly our audience.
Best for: Local businesses that live or die on Google Maps visibility. Pricing: Free plan available; paid per location (free plan available)
Read the full Zoho Publish breakdown or try it free.
Zoho TouchPoint
Customer engagement messaging across channels, unified.
Best for: Brands running promotional messaging beyond email. Pricing: Usage-based plans; trial available
Read the full Zoho TouchPoint breakdown or try it free.
Zoho CommunitySpaces
Build a branded online community around your product or brand.
Best for: Products and brands with an active user base to nurture. Pricing: Free plan available; paid tiers by size (free plan available)
Read the full Zoho CommunitySpaces breakdown or try it free.
Zoho Marketing Plus
Every marketing channel — email, social, webinars, ads — on one platform.
Best for: Marketing teams juggling email, social and events in separate tools today. Pricing: Per-user subscription; free trial available
Read the full Zoho Marketing Plus breakdown or try it free.
Zoho CRM Plus
The complete customer experience suite — sales, marketing and service unified.
Best for: Businesses where sales, marketing and support must share one customer view. Pricing: Per-user subscription; free trial available
Read the full Zoho CRM Plus breakdown or try it free.
Zoho LeadChain
Distribute and track leads across your partner network.
Best for: Brands selling through dealer and partner networks. Pricing: Contact-based plans; trial available
Read the full Zoho LeadChain breakdown or try it free.
Zoho RouteIQ
Map-based route planning for field sales — more visits, less driving.
Best for: Field sales and merchandising teams driving between clients. Pricing: Paid per user; free trial available
Read the full Zoho RouteIQ breakdown or try it free.
How to choose
- Fix conversion before spending more on traffic — heatmaps and A/B testing usually pay for themselves fastest.
- Email remains the highest return channel for most UAE B2B businesses. Start there.
- Make sure your marketing tools write back to your CRM, or you cannot measure what actually produced revenue.
- Almost all of these have free tiers. Use them before committing to a bundle.
If you end up needing four or more of these, compare the bundle first — see our Zoho One review.
Compare every option side by side in our full Zoho directory for UAE business.
Disclosure: UAE Info Portal is an approved Zoho affiliate. If you subscribe through our links we may earn a commission at no extra cost to you. Pricing is identical either way.
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